B-to-B Book Update: Need Expertise in Organization, Lead Gen
Research for the business-to-business social marketing book that Eric Schwartzman and I are co-authoring is coming together nicely, but there are a couple of areas where we still need advice and case...
View ArticleClik here to view.
What Geocaching Taught Me About Social Networks
TI don’t go to the South by Southwest conference for the sessions as much as for the people. The most interesting conversations usually happen outside of the conference rooms. One discussion that stuck...
View ArticleClik here to view.
Gain Control By Giving It Up
Charlene Li’s new book will be out in a few weeks, and if you’re interested in how social media is transforming the way business gets done, you’ll want to pick up a copy. The book is called Open...
View ArticleClik here to view.
I’m Just a Sucker for Believe It or Not!
I have been a hopeless Believe It or Not! addict since the age of 10. I’m so glad to see they’re keeping up with the times. I couldn’t find a static version of this e-mail pitch, so thought I’d share....
View ArticleThe Video of the Book: Social Marketing to the Business Customer
Check out the new video Eric Schwartzman put together for our book about B2B social media marketing!
View ArticleWaiving Speaking Fee for Book Buyers
My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon, Barnes & Noble, Borders and other booksellers. It’s...
View ArticleMy Video Interview About B2B Social Media on CMO Advantage with Ed Gaskin
I spent a fun half-hour chatting it up with Ed, who’s a good friend and fellow media enthusiast. He told me how he spends most of his time these days working with inner-city gang leaders to mediate...
View ArticleClik here to view.
Finding Balance in the Always-On World
I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller,...
View ArticleClik here to view.
My New Book, ‘Attack of the Customers,’ is now available
Click on the book cover to order with a 30% discount. Use promo code 9AVB4H4K An idea I’ve been kicking around for a couple of years became a formal book project in January. Eleven months later, Attack...
View Article
